Advertising in View #1

Good morning. i am writing this just after eating my apple danish (no relation to the last post). the world of advertising is such a subjective thing. however, i think most will subjectively agree that there is a lot of ad crap out there. i mean even if the ad doesn’t give me why i should purchase it (either product or service) i still wouldn’t mind knowing what the heck the product is. now for a few recent examples.

here kitty kitty…

Napster 2.0 is due to arrive, in addition to all of the other mp3 sites including iTunes for windows. A wired news article analyzes one of napsters ad campaings. i recommend that you read it for yourself.

ok. so welcome back. at first the article points to previous similar campaigns. first off the windows butterfly stickers were not part of an ad campaign. that was outright defacing of property and i would have gotten them for littering the streets. this confined napster kitty wall is a very cool adaptation or version of other ideas. when it comes down to it the original billboard designs were all rectangular sizes. then the breakout shapes appeared, like that ghastly lawyers head petruding from the rectangular canvas. and then 3D props were being used.

see, it’s the evolution of how this medium is used, not how original the idea. so i give the napster ad team a hooraa for nice work. im filling the idea away too guys. oh and just a suggestion, don’t do this ad wall in the farms of Tulsa.

gagical matherings?

we might have all seen it. it is vaguely familiar to last years campaign. no, it’s not gagical matherings. it’s magical gatherings, im guessing because someone ate those disney baked beans. [trying to care a tune] ohhhhh, beans, beans , the magical fruit, the more you….

oh sorry. back to the gagical matherings. i saw the tv ads for walt disney world. my reaction? it wasn’t a moving event. they seemed oh so similar to the last two series of commercials, starting with the 100 year celebration. i would like to see a drastic, or semidrastic, change in the way they market themselves.

till next time, mather gagicaly.