Product: Popeyes chicken
Slogan: Thrill seekers prefer Popeyes.
At the beginning of this commercial a mother and her son are at an aquarium’s shark area. Waiting for the father, the son asks when the father is meeting them. At the same moment you see the man swim across the tank with large swimming sharks. The slogan is displayed and the voice over reads, “Thrill seekers prefer Popeys.”
I don’t know if I would define swimming with sharks to be a thrill. It certainly doesn’t seem to be a mainstream view of a thrilling activity. This ad may not be one of the worst I have seen, but It has a certain twist or punch-line I just don’t get. If you get it, let me know what I am missing.
The purpose of “What the heck!” ad’s on Graphically Speaking.
I like to point out some of the more disturbing or confusing commercials I have seen to learn how to examine advertising. Generally, Graphically Speaking is focused on design. However, knowing how to write, or at least get the gist, of copy for advertisements is an important skill. This section is where designers can muse over the latest slogans, product features, or campaigns, and possibly think about how they would approach various aspects of the ad.
So far, all the “What the heck!” ad’s have been television commercials. Print ad’s will also be considered. And from now on, each “What the heck!” ad post will include the type of media it was seen on.
Send us your “What the heck!” ad.