Product: TBS Cable Station
Slogan: Very Funny
I sometimes enjoy cable station’s self-advertising; they tend to just
remind people what station they are tuned into. TBS’s new identity is
nice (sure beats the old clip art looking logo), and the slogan is, how should
I put it, simple, to the point. However, their promotional ads try to be “Very
Funny,” but their not even close to being just funny (as in “Ha,
ha. Interesting”). If a station claims to be “Very Funny”
and does not follow through in their ads, I find it “Very Hypocritical.”
If I was TBS, I would have a couple of the best comedy writers write a couple
of awesome sets for their promo ads. It wouldn’t have to cost a huge bundle;
a little well spent.
Watch the Food Networks self-promotional commercials, for example. You see
the hands of a person cutting an onion, nothing exciting. At the same time you
hear a person crying, while the onion is being cut. If you’re into food
(no doubt you’re if your watching Food Network), that’s “Very
Funny.”
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