Filling A Niche (Maybe Yours)

This modern world is filled with diversity, diversity in our background, lifestyle, and interests. Incredibly, many people like to do many different things for pleasure. Some businessmen noticed that fact not too long ago. Shortly there after, magazines targeted towards peoples varying interests were being published and cable channels dedicated to relatively narrow subjects were brought into the home.

By doing some creative thinking, certain establishments can target these interest niches. Billiards night at the boardwalk emporium, chess players convention in the High Sierras, are just a few different examples of filling a niche. Aren’t they kind of weird parings of activities, though?

A Sports & Amusement Park Mix

It’s the ultimate fanfest! Be a part of this first-ever, one-of-a-kind ESPN event featuring unique entertainment and interactive experiences for sports fans and sports families at the Disney-MGM Studios Saturday, July 31 and Sunday, August 1, 2004. — Disneyworld.com

How can you get a sports fan out of his lazy-boy and away from the TV? Seems impossible, right? Well the folks at Disney, the parent company of ESPN, want sports fans to meet their ESPN personalities. They will be taping the shows there as well. Maybe people that wouldn’t normally consider going to Disney-MGM Studios would now do so.

I’m not a real big sports fan, but it seems that they would be targeting the niche (not a small niche) quite effectively. The downfall of targeting a niche is making a profit from those in the niche. There are plenty of sports fans, and most of them wont hesitate to spend money on what they enjoy watching, or participating in, so much.

What do you think about targeting an interest niche? What interests have yet to be addressed by a magazine or cable channel?