We live in an age where logos can be found virtually everywhere; they’re
on the bottom of our shoes, the front of our hats, in the middle of the steering
wheel of every vehicle. Even if you live out in the middle of nowhere you are,
most likely, exposed to hundreds of logos each day.
Even while I write this now I can glance at dozens of logos in my room. Lucas
Books, Orbit, Altoids, Samsung, Microsoft, EA Games, Oakley logos are all in
view and I haven’t had to turn my head.
For a moment, just see what kinds of logos are directly around you. Surprised?
A Case Study
Tiger
Woods is the number one professional golfer in the world. In addition, he
endorses clubs and sells cars. But Tiger also has his own identity. What does
his marketing staff use it on? His yearly console and PC golf game games display
the logo, Nike produces Tiger Woods clothing and accessories, and I’m sure he
has a business card with his logo. If he ever decides to break his Nike relationship
he could start his own line of golf equipment, apparel, and accessories fairly
quickly.
Creating an identity for a sports star might not be a no brainier. However,
if they want to make money in different avenues away from the playing field,
I would suggest obtaining a personal identity straight away.
What are your thoughts of current sports player’s identities? And what do you
foresee for the future of sports branding?
He is no longer the number one player in the world.
Sorry.
Ann: First, have some guts and at least post your real name.
Second, you are technically correct, according to the Official World Golf Rankings, Vijay Singh is the number one golfer in the world. However, in my opinion Tiger is still the best golfer and is still in the number one spot analyzed by career performance.
Third, for more golf info and discussion check out The Sand Trap.