I haven’t done a “What the heck!” Ad in a while, and now I have one
that I find most disturbing. First of all, I look at these advertisements from
a consumers perspective and I ask myself why I would want to purchase this product
based upon the reasoning found within the ad.
Product: Smart Spin (plastic food storage containers on a Lazy Susan)
Statement: “You could even find a container with a blindfold on.”
If this is their only margin of difference from their competitors I would be
quite frightened. No doubt they could come up with another lame aspect of how
their product is beneficial. Maybe it’s flame resistant.
<sarcasm> I can just imagine how many times the Smart Spin system would
have helped me while I was putting away leftovers with my blindfold on. I especially
find great pleasure in attempting to pour hot liquids into storage containers
with my blindfold on. Come to think of it, I don’t do anything without
my blindfold.</sarcasm>
I think I’ve made my point.
In addition, the ad was first seen on TV, but after examining the Smart
Spin site I have confirmed that I wasn’t hallucinating.